SEEING WITH THE EYES OF THE AUDIENCE

Second article by Exie Abola on Arts Marketing, in the Philippine Inquirer.

Excerpts:  Underlying all the practical problems is a lack of forward thinking. “An investment now pays off in seven years,” Dennis claims, which is the amount of time it takes for the ladder of involvement (the process in which someone ascends from mere participant to ambassador, discussed last week) to be completed. Right now companies are content to focus on block sales (devolving marketing to show-buyers) and wooing principals and teachers to bring in hordes of students. It’s a myopic perspective because audiences are not being nurtured. Today’s audience troubles result from years of neglect, and today’s neglect will in turn mean sparse crowds for years to come."

 Link here: http://www.philstar.com/arts-and-culture/2013/02/25/912654/seeing-eyes-audience

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